I work at SAP as a Working Student in the Business Technology Platform team, contributing to global communication initiatives while pursuing my Master's in Media and Communication Science at TU Ilmenau.
My journey began in Pakistan, where I founded U&T Digital, leading campaigns that elevated brand presence and delivered measurable results. I've collaborated with UNICEF, DAAD, and the Government of Pakistan, blending creativity with strategy.
As a DAAD Testimonial, I shared my academic journey with a worldwide audience, strengthening cross-cultural communication skills. My exchange at Universität Klagenfurt broadened my international perspective.
I bring expertise in social media strategy, digital marketing, content creation, and client communications—combining strategy, execution, and storytelling to drive sustainable growth.
Core Expertise
Communication Strategy
Global communication initiatives and brand storytelling that connects technology with people.
Content Development
Creating impactful content across digital platforms to strengthen brand presence and engagement.
Social Media Marketing
Strategic campaigns that elevate brand visibility and deliver measurable results across channels.
Research & Analysis
Data-driven insights to inform communication strategies and optimize digital performance.
Professional Journey
1
SAP - Communication & Content
October 2025 - Present | Supporting BTP team communication initiatives and digital storytelling.
2
DAAD Testimonial
August 2023 - January 2025 | Shared academic journey with worldwide audience, strengthening cross-cultural communication.
3
U&T Digital - Chief Executive Officer
November 2022 - December 2023 | Founded and led digital marketing agency with impactful campaigns.
4
Optimize Digital Pakistan
August 2022 - December 2022 | Led operations, managed client relations and coordinated technical teams.
5
Ministry of Climate Change
October 2021 - May 2022 | Led digital media including social media, websites and broadcast media.
SAP Experience
Communication & Content Specialist
Working in the Business Technology Platform (BTP) team led by Dr. Michael Ameling, I support communication initiatives and content development to strengthen SAP's brand presence.
My role focuses on creating impactful content, managing communication strategies, and contributing to innovative projects that connect technology with people through authentic storytelling.
Content Creation
Digital storytelling for global audiences
Strategy Development
Communication planning and execution
Entrepreneurial Success
U&T Digital (Pvt) Ltd
Chief Executive Officer | November 2022 - December 2023
Founded and led digital marketing agency
Elevated brand presence for multiple clients
Improved engagement and delivered measurable results
Built strategic campaigns combining creativity with data
Optimize Digital Pakistan
Operations Associate | August 2022 - December 2022
Led overall operations management
Managed direct client relations
Coordinated with technical teams
Ensured project delivery excellence
Government & International Work
Ministry of Climate Change
Led digital media strategy including social media, websites, and broadcast media for Pakistan's climate initiatives.
DAAD Testimonial
Shared academic and cultural journey with worldwide audience, representing German academic exchange programs.
Global Collaborations
Worked with UNICEF, DAAD, and Government of Pakistan on impactful communication projects.
Education & Academic Excellence
Technische Universität Ilmenau
Master's in Communication and Media Studies
October 2022 - September 2026 | Germany
Universität Klagenfurt
Exchange Program
October 2023 - February 2024 | Austria
Foundation University Islamabad
Bachelor of Science
September 2017 - August 2021 | Pakistan
Skills & Languages
Professional Certifications
Leading and Working in Teams
Social Media Marketing for Small Business
Introduction to Social Media Marketing
iPhone Photography: Capturing and Editing Raw Photos
Launch Your Online Business
Language Proficiency
100%
Urdu
Native or Bilingual
90%
English
Full Professional
30%
German
Elementary
Let's Connect
I believe every story has the power to inspire change. I'm eager to keep learning, innovating, and contributing at the intersection of technology, communication, and culture.